In the ever-changing marketplace, how relevant and identifiable is your brand or offering? We undertake brand reviews and identify opportunities to enhance, reshape and grow your brand to achieve improved market positioning and increased audience engagement. We align your business to your market by ensuring your brand reflects your organisational values and audience. Consistently representing your brand and your market is key.
A solid brand needs more than a good name and/or fancy logo – it also needs a saleable message that resonates with the audience – that is your story. We review existing messages and develop new messages that communicate your story to your target audience and also reach out to new markets, stakeholders and supporters.
Once you have your brand and messaging on target, the next step is to showcase your business and tell your story. To help you achieve this, we tailor communications and consultation strategies and provide realistic implementation plans that align with your budget and business needs. We connect your media channels, website and internal and external communications to share your business story. We provide 3, 6 and 12 month implementation plans detailing when and how to communicate with your audiences, customers and stakeholders. Our goal is to drive interest in your story.
unwritten has the expertise to undertake community consultation programs where there are sensitive issues and potential for community concern. We actively identify stakeholder groups and define the right tools to communicate and foster constructive working relationships. Our consultation toolkit includes issues and stakeholder analysis spreadsheets, key messages, FAQs, facilitated community information and feedback sessions, social media strategies and digital content management.
As professional communicators, we are the ideal authors (writers) to help you tell your story. We work with organisations to develop and regularly update key communications collateral such as:
· professional biographies and business profiles
· engaging website and digital channel content
· consumer communications and marketing collateral (brochure, posters, flyers etc)
· media releases
· annual reports, project information and general professional writing services
The unwritten team has the expertise to tie your brand and business key messages into professional documents to deliver consistency across all digital and traditional communication platforms.